Thursday, October 14, 2010

Every Finger Tells a Story

THREE years ago, Sharmadean Reid, a London nail salon owner, was watching the American Music Awards when she saw Beyonce Knowles with a manicure that made her nails look as if they’d been plated with gold. “I paused the television,” she said. “I was like, ‘What is on her nails?’ Gimme now.”

What was on them was Minx, a flexible polymer film that shrink-wraps to the nail and can be removed with acetone. Ms. Reid, whose Wah Nails has a branch in Topshop in Oxford Circus, a busy shopping area in central London, wasn’t the only manicurist who recognized immediately that such a technique was as revolutionary as the quick-dry topcoat once was.

with thanks : nytines : link in headline above for more pics & detailed story.


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