Sunday, February 13, 2011

Lakmé Fashion Week Announces Gen Next and Emerging Designers for Summer/Resort 2011


·        Record number of applications for Summer/Resort - 155 Gen Next & 71 Emerging
·        6 Gen Next, 7 Emerging & 7 Accessory designers selected
·        Rohit Bal joins the LFW Advisory Board
·        Aki Narula to mentor Gen Next

Mumbai, January 19, 2011: Acting on its mission to develop fashion creativity and promote commerce, the Advisory Board members of Lakmé Fashion Week (LFW), the leading Fashion and trade event, met to select the Gen Next, Emerging, and Accessory Show   Designers for the upcoming LFW Summer/Resort 2011.   As compared to the first Summer/Resort season held in 2010, this upcoming Summer/Resort 2011 season has generated an incredible increase in applications across the Gen Next, Emerging, and Accessory designer categories; a testament to the value, significance, and reach of the platform. LFW Summer / Resort 2011 received 155 Gen Next designer applications marking a growth of 60 % percent; ­­71 Emerging designer applications recording a hike of 11% and 22 Accessory Designer applications witnessing a 62% increase as compared to the last season of Summer/Resort in March 2010
·         This season also shows significant growth in international applications, with applications coming from 8 cities across the following countries: Sri Lanka, Pakistan, Canada, UK, France and UAE.  This represents a 300% increase over the previous Summer/Resort season.
·         Submissions came from 46 cities across the country and also London, Colombo, Karachi, Lahore, Ontario, Paris, Sharjah and Vancouver
The Lakmé Fashion Week Advisory Board comprises a panel of key stakeholders from the fashion fraternity such as educational institutions, buyers, media personalities and designers. The members present at the screening included Anamika Khanna, Designer; Dr. Darlie Koshy, Director General (Education & Training) of the Apparel Export Promotion Council; Sangita Kathiwada, Melange; Sujata Assomull Sippy, Harper’s Bazaar; Anil Chopra, CEO – Lakmé Lever; Ravi Krishnan, Managing Director-IMG South Asia and Senior Vice President-IMG; Sujal Shah, Vice President & Head of Fashion for IMG India.
To ensure that the high standards of excellence in designer participation is maintained, our esteemed board members selected 6 Gen Next, 7 Emerging Designers and 7 Accessory designers to showcase at LFW Summer/Resort 201. This season renowned stylist and designer Aki Narula is set to make a significant contribution to the future of fashion by mentoring and guiding the Gen Next applicants. The platform also welcomes veteran designer Rohit Bal as he joins the esteemed panel as an LFW Advisory Board member.

Gen Next Designers
Sr. No
Designer Name
City of Origin
1.       
Anna Liza Ganguly &  Anita Walia
Paris
2.       
Deepti Purthi
Mumbai
3.       
Manas Dash
Bhubaneshwar
4.       
Miriam Strehlau
Goa
5.       
 Shivaji Dutta
Kolkata
6.       
Timsy Kamboj
New Delhi
Emerging Designers
Sr. No
Designer Name
City of Origin
1.       
Abhishek Byas
Kolkata
2.       
Jelin George
London
3.       
Pamela Phlaphongphant  & Archana Banchongrati
London
4.       
Sabah Khan
Mumbai
5.       
Sabbah Sharma
Mumbai
6.       
Vaishali Shadangule 
Mumbai
7.       
Atithi Gupta (2nd Season)
New Delhi
Accessory Designers
Sr. No
Designer Name
City of Origin
1.       
Eina Ahluwalia
Kolkata
2.       
Malini Agrawala
Mumbai
3.       
Prabhat Kumar
Kolkata
4.       
Rachana Reddy
Bangalore
5.       
Rina Shah
Mumbai
6.       
Rohan Arora
Kolkata
7.       
Suhani Pitte
Hyderabad



Talking about the Advisory Board meeting, Anil Chopra, CEO, Lakmé Lever said, “Lakmé Fashion Week stands for quality and high standards of excellence which is epitomized by the talent we introduce every season. The Advisory Board has a track record for discovering and nurturing some great talent and this platform over the years has been advancing in its approach and explored new markets. We are also pleased to have Rohit Bal join the LFW Advisory Board and look forward to his contribution to LFW as a visionary designer.”
Sharing his views on the Advisory Board meeting, Ravi Krishnan, Managing Director-IMG South Asia and Senior Vice President-IMG; said “LFW is committed towards connecting people through creativity, commerce, education and business. The Advisory board members discussed initiatives for the season besides quality control and achieving creative excellence. Our constant effort is to ensure the recognition and guidance to designers, the growth of start-ups into successful businesses and sharing of expertise and ideas. Today LFW is more than a trade show; it is a gateway of tremendous market for fashion brands and designers, and a focal point to global business. This season we have seen an outstanding growth of 50 % increase in applications across the Gen Next, Emerging, and Accessory categories besides a 300% increase in international applications as compared to the first season of Summer/Resort.”
Commenting on the applications for the season, Sujal Shah, Vice President and Head of Fashion, IMG–India, said, “Pioneered by Lakmé Fashion Week (LFW) in 2006, both Gen Next and Emerging platforms are aimed at discovering and nurturing fashion design talent in India.   We welcome Aki Narula as the Gen Next mentor this season.  Last year, LFW took a bold step by undertaking a strategic shift, aligned our seasons and focused on Resort. The increase in entries this season confirms the relevance and potential of the category besides the strong reach of the platform in global fashion.”

About Lakmé Fashion Week:

Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:

The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com

                                                                                                 
About IMG Fashion:

IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com

For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045
E: jigna.shah@bm.com / neha.khetan@bm.com

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