Tuesday, March 15, 2011

ATITHI GUPTA, HARANGAD SINGH AND VJ BALHARA SHOWED A CREATIVE MIX OF RANGES FOR SUMMER/RESORT 2011 AT LAKMÉ FASHION WEEK



ATHITHI GUPTA’S EARTHY LINE HAD A BEAUTIFUL NATURAL THEME FOR SUMMER/RESORT 2011

March 15, 2011, Mumbai: Shades of green, hues of brown, hints of sun yellow and the calm of nature inspired Atithi Gupta’s Summer/Resort 2011 collection called “Ella” at Lakmé Fashion Week. Playing with a medley of pleats, folds and twists in the fabrics, the asymmetric garments were sensuously functional.

Monotones that recreated the shades of earth like sand, mud, stone and grass moved gracefully on cotton, silk, organza, crepe and chiffon with a touch of drapes and gathers.

Stylishly designed shorts and trousers had petal folds, while pullovers and kimono silhouettes with open pleated bodices gave the summer dresses a new trend direction. Ruffled necklines were fussy but highlighted the feminine collection while embroidery was tastefully sprinkled like the morning dew on the ensembles.

Brown silk front draped kaftan, green pleated skirt, beige side cowl pleated mini, silver trellise work for yokes, beige rouched sheath, the salmon pink Capri jumpsuit with embroidered front back yoke and grey cowl bodice dress were some of the pretty creations ideal for the young stylish dresser.

Genteel, elegant and stylish, Atithi Gupta’s line was like a breath of fresh air on the ramp.

FASHION AND ELEGANCE CAME ALIVE ON THE CATWALK WITH HARANGAD SINGH’S SUMMER/RESORT 2011 COLLECTION

He called his collection “Madame Pavone” (meaning Peacock in French) and it was truly an elegant aristocratic line by Harangad Singh for Summer/Resort 12011 at Lakmé Fashion Week.

Harangad dreamt up creations that could float through hot sultry summer days with luxurious textiles draping the lady. It was fashion decadence at its best as pre-World War II nostalgia was recreated with vintage shades like sand, gold lemonade, pink, Tahitian red, sea blue and the perennial favourite black.

Silks and soft voiles were turned into feminine maxis, summer cardigans, and flapper dresses from the 1920s shifts. When it came to embellishments, Harangad turned to embroidery with fine net, chiffon, seed beads and crystals. Pleats, cowls and 3D drapes created excitement on the ensembles.

Opening the show with a fame red pin tuck long sleeve unlined coat over black sheath, the textured and constructed dress and the one shoulder crepe mini were the start of an elegant feminine look. Looped front dress, peach sheer blouse, electric blue back draped creation, several versions of the little black dress, one with a checkered metallic texture and the electric blue sheer flared sleeve chiffon cover over a black long tube were ideal evening wear.

For a relaxed but stylish entry, a selection from Madame Pavone’s collection by Harangad Singh will definitely be the apt choice for women of style.

VJ BALHARA’S RUSTIC SOPHISTICATION HAD THE PERFECT FUSION LOOK FOR SUMMER/RESORT 2011

VJ Balhara presented a striking collection for Summer/Resort 2011 at Lakmé Fashion Week with the quaint title “Rustic Sophistication”. Fusing creativity with the style of the aristocratic Zamindaar women from Haryana with large doses of European feminine elegance of the late 1950s and early 1960s; VJ designed swirling skirts that were reminiscent of the traditional Daaman of Haryana.

Using pure cotton with Chanderi, satin, cotton and linen as the base fabrics, shorts, draped pants, skirts, dresses, smocks, layered maxis, cropped jackets, tunics, and shrugs sailed down the ramp in quick succession. Block prints played a rustic symphony with cords, loops, potli buttons, gotta and Patti work which added to the Indo-West look of the collection.

The show opened with a diaphanous white tiered full circle floor length kurta and simple tailored bolero, followed by a mul bubble tunic. Vijay’s line was a good mix of the east and west styling as empire line smocks, cool summer pants, tunics with gathered hems, full pleated tents with tonal detailing, drop crotch linen churidars, flared mul blouses, gypsy dresses, paisley embroidered skirts and the final melon and taupe tiered circular Angarkha closed the show.

For the global jet setter who wants to make a dramatic entrance VJ Balhara’s “Rustic Sophistication” will create a memorable impression.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com

About IMG Reliance
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company  headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company  headed  by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com

For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045

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