Monday, March 14, 2011

ATSU SEKHOSE AND KALLOL DATTA FOR SUMMER/RESORT 2011 AT LAKMÉ FASHION WEEK

DHL PRESENTED THE FUTURE OF FASHION WITH THE AMAZING COLLECTIONS OF 
ATSU SEKHOSE AND KALLOL DATTA FOR SUMMER/RESORT 2011 AT LAKMÉ FASHION WEEK

ATSU SEKHOSE GAVE HIS SUMMER/RESORT 2011 A GYPSY FLAVOUR AT LAKMÉ FASHION WEEK

March 14, 2011, Mumbai: Known for his simple elegant creations for women with sharply constructed silhouettes, Atsu Sekhose gave his Summer/Resort 2011 collection a hint of gypsy flavour. Aimed at the free spirited women, the collection revolved around casual, easy lines in a colour palette that moved from white, yellow and lilac to sensuous red and peach.

The silhouettes were fluid and flowing but the lines were simple and elegant with minute hints of detailing that added a sophisticated graceful touch to the creations

Opening the show with a pristine white tailored jacket and sheer slit long skirt, Atsu took the audience on a holiday trip with chiffon kurtas, bikinis, sharply cut white one button jackets, pleated jumpsuits with sheer bolero, beaded textured waistcoat, simple jersey long-sleeved kurta with lacey back inset worn with drainpipes and textured sequin skirt mini.

Bringing in a subtle colour change, there was a yellow pin tucks drop waist dress and a red skirt in the same silhouette with sleeveless blouse. The lilac jumpsuit with a front zipper and dolman sleeves was stylish while the long fluid overskirts will make ideal resort wear. Some unlined sheer trench coats will look well on and off the beach.

Bringing in the formal gowns, Atsu worked with golden yellow for a magnificent pleated tiered front open gown, followed by a red will-power smock vision, a stunning Grecian draped orange number and ended the show with a billowy yellow tiered ensemble over a body suit.  

For a timeless line of ensembles that will move effortlessly into different seasons, Atsu Sekhose has the look that will appeal to the global woman.

KALLOL DATTA WENT INTO VIBRANT COLOUR MODE FOR SUMMER/RESORT 2011 AT LAKMÉ FASHION WEEK

Known for his quirky prints and edgy construction Kallol Datta for his label Kallol Datta 1955 went into vibrant colour mode with hot tones of red, brown and yellow as the base hues for Summer/Resort 2011 at Lakmé Fashion Week.

Carrying forward the “Jailstripes” “Checkered” and “Illustration” themes, Kallol returned with his prints for a predominantly western line having interesting ethnic closures. The fabric choice was varied ranging from Swiss voile, Habutai to net and kora. Kallol, known for his interesting construction techniques, had lean 3D shapes and patterns that merged with prints and layering while unconventional texturing was achieved with fabric cones.

The tie-dye 3D tie-up kurta and matching skinnies that opened the show set the mood of the collection. A pretty orange check top, shorts and a tasseled scarf had Kallol’s distinct style. The checkered sari with a 3D pleated mini and underskirt revealed Kallol’s sense of style while the cowled pants and tunic in the same series were interesting.

The daring swinging apron with the open back in the illustration series was teamed with skinnies. Last season Kallol was applauded for his straitjacket sari and skirt which he repeated but in a red and black combo. For a slightly more formal look, the tasseled maxi will get the wearer many compliments.

But it was however with the final entry from the Illustration series called Satya Saran dress that revealed Kallol’s subtle sense of humor. The female form printed on the red dress had an unusual rear interest – a floor length bunch of yarns plaited from the yoke that paid a tribute to veteran journalist Satya Saran’s crowning glory.

For arresting Summer/Resort 2011 creations, Kallol Datta made a great impact on the ramp at Lakmé Fashion Week.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com

About IMG Reliance
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company  headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company  headed  by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com

For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045

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