Monday, March 14, 2011

Day 4 : show 2 : AMALRAJ SENGUPTA, PURVI DOSHI AND SANJAY HINGU : LAKMÉ FASHION WEEK

AMALRAJ SENGUPTA, PURVI DOSHI AND SANJAY HINGU MOVED INTO THE SUMMER/RESORT 2011 MODE AT LAKMÉ FASHION WEEK

IT WAS CHECKMATE ON THE RAMP FOR AMALRAJ SENGUPTA’S SUMMER/RESORT 2011 LINE

March 14, 2011, Mumbai: For Amalraj Sengupta, it was a black and white fashion story with a collection called “In the Game of Chess.” 32 garments had two sets of eight ensembles each, designed to provide perfect ready-to-wear options.

Moving into a more formal avant garde section, Amalraj merged the black and white colour duet into some interesting creations. Bringing to life his theme, Amalraj selected summer fabrics like cotton, linen, silk, organza, satin and chiffon.

The construction was extreme with flaps, layers, pleats, pin tucks for both the men’s and women’s garments which almost gave them a space age feel.

For men, Amalraj visualized rolled front double breasted shirts, white pin tucked bib ones or some with fully pleated sleeves. Zig zag closures for jackets or an elaborate sleeveless version, a light quilted waistcoat, the extended double shoulder coat and the final pleated cape layered in a magnificent shape gave a futuristic look to garments for the stronger sex.

Women’s wear was more subdued with pouched will- power mini, pin tucked asymmetric petal skirt dress, an extended sleeve layered flap creation, a folded tiered frilled gown and a double shoulder coat which were truly conversation pieces.

For a dual tone dramatic line of garments, Amalraj Sengupta’s Chess inspired collection for men and women will make all the right moves anywhere.

PURVI DOSHI’S COLLECTION BLOSSOMED IN MYRIAD COLOURS, FABRICS AND STYLES FOR SUMMER/RESORT 2011

When a collection is called “Bloom Boom” it has to create a colourful story on the ramp. Purvi Doshi’s Summer/Resort 2011 line at Lakmé Fashion Week had a gorgeous mix of sensuous cottons, mul muls, matka and printed Kota in delicate shades of blue, maroon rust and pristine white.

The embellishments were as tender and elegant as the theme with Aari and Khaat embroidery worked into floral motifs like rose, lotus, and tulips with utterly feminine frills and pockets which made a distinct style statement.

There were perfect summer options like the light blue mini with embroidered pockets, white mul front razor dress with peach embroidered pocket flaps, the maroon matka silk calk length pants with embellished pockets teamed with jacket and top, and the light blue ruffled shorts worn with a jacket sporting hanging pockets. The solitary sari in the collection in zari Kota had Aari work on the blouse and embroidery on the pallav.

For the strong independent woman of the 21st century, Purvi Doshi’s “Bloom Boom” will be ideal summer wear.

SANJAY HINGU IMPRESSED THE AUDIENCE WITH HIS STYLISH MEN’S WEAR LINE

Presenting a quick crisp men’s wear line for Summer/Resort 2011, Sanjay Hingu proved that design and style can also be a part of the stronger sex’s wardrobe. 

Sharply cut jackets, very lean trousers and the one button silhouette cut close to the body, Sanjay displayed a variety of garments in pastel colours like powder blue, beige, grey, mustard and mid brown at times in checks or with tonal embroidery.

Prints appeared for the full suits and there was just a hint of embossing on the pants. The zippered blousons too were skin tight to match the trousers. Printed insets on the back and front or slashed at the yoke gave an interesting focus to the collection.

Fabrics ranged from cottons to linen and brocade for cool summer comfort. Some of the highlights of the show were the beige checked high peak lapel jacket, grey jacket with vertical rows of floral embroidery, the beige jacket teamed with grey batik trousers, and the Bermudas worn with a panelled two vents jacket with brocade and solids were teamed with black stockings. The all over prints for the complete suits were minute and in subdued tones while, the appliqué striped blouson and the printed blue hooded version with shorts, revealed Sanjay’s trendy youthful men’s wear options.

For stylish comfortable basic men’s wear Sanjay Hingu’s collection will give the best options.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com

About IMG Reliance
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company  headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company  headed  by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com

For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045

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