Sunday, March 13, 2011

EINA AHLUWALIA, MALINI AGARWALLA AND SUHANI PITTIE STARTED THE THIRD DAY OF LAKMÉ FASHION WEEK SUMMER/RESORT 2011

SEASON WITH AN INNOVATIVE ACCESSORY SHOW

EINA AHLUWALIA’S JEWELLERY COLLECTION MADE A STUNNING IMPACT

March 13, 2011, Mumbai: Calling her collection “Wedding Vows”, Eina Ahluwalia had a surprise for the audience. Known for her jewellery which is valued more for its aesthetic quality but working around a different concept this time, Eina had stunning bold almost defiant pieces with a strong message against marital violence. It was another look at the docile bridal jewellery but this time showing woman as a Durga or Kali demanding that she be loved, respected and protected by her partner.

This message was sent through the imposing gold pendants shaped like daggers, knives, trishuls, bows and arrows, sickles and even a very grim skull teamed with semi precious stones turned into long necklaces.  To make a direct impact there were large pendants with the words “love respect protect” or square and round placards embossed with more messages. The final entry, a delicate hair band with gold trellised strands covering the face showed a gentler image of the bridal jewellery.

For the strong woman who wants to make a distinct statement on the most important day of her life, “Wedding Vows” will be the right choice.

MALAGA BY MALINI AGARWALA DAZZLED WITH A CARNIVAL FLAVOUR

Swing into a Samba or Rumba said Malini Agarwala with her Malaga label as she presented her Brazilian Carnevale collection. Displaying a line of street and luxurious style the Carnevale range had the perfect touches of colour, glitter, sequins, tassels, feathers and stones to set the mood.  

To the pulsating beats of drums, large gold and silver sequined and brocade bags decorated with multicoloured feathers, pearls, stones, chains - some with shoulder straps or beaded chains rocked down the ramp.  Large, opulent and in your face is how Malini designed the spacious bags and daring jewellery to make a dramatic impact.

The matching footwear either with heels or flats was decorated with feathers and glitter to add to the mood of the collection. It was undoubtedly a very festive and fun filled trendy look at the jewellery, bags and footwear for the holiday season or if the wearer wants to just make a strong fashion statement.

From swinging bags, jazzy necklaces to colourful outfits, the total look presented by Malini Agarwala was a perfect offering for the Summer/Resort 2011 season.

SUHANI PITTIE’S URBAN FOLK COLLECTION WAS A FABULOUS COLLAGE OF ACCESSORIES

It was a mix of the past with some pulsating fashionable urban tunes as Suhani Pittie presented her “Urban Folk” collection with multi textured and coloured elements. Suhani added traditional touches to turn a hansli into a mosaic of steel bricks. Copper sheets were textured with net circles while steel proved its sharpness as it supported the Rabadi spikes.

Cuffs and neon for metal accessories were innovative while steel was mixed with copper coils to create an Adivasi rural look. Suhani also added metals and gave them an origami feel to give a more contemporary touch to the accessories.

Stiff moulded collars, looped multi circular necklaces, wired spheres in abstract forms, horizontal bands for chokers and intricate fan shaped pendants; were some of the eye catchers of the show. The spiked head bands, the wide strong metallic coloured cuffs and the final neckpiece with a hint of shimmer gave the rustic jewellery line with New Age designs an innovative expression.

Working with multiple cultures and designs, Suhani Pittie’s collections embraced the past with a new found modern flavour to appeal to the jet setting women of the 21st century.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com

About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company  headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company  headed  by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com

For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045

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