Thursday, March 17, 2011

THE FANTASY COLLECTION BY GAURI AND NAINIKA PRESENTED BY LAKMÉ AT THE GRAND FINALE OF THE LAKMÉ FASHION WEEK




 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 THE FANTASY COLLECTION BY GAURI AND NAINIKA PRESENTED BY LAKMÉ AT THE GRAND FINALE OF THE LAKMÉ FASHION WEEK SUMMER/RESORT 2011 SEASON
WAS A SENSATIONAL END TO THE EVENT

March 15, 2011, Mumbai: It was the most eagerly awaited event which ended the vibrant and busy Lakmé Fashion Week Summer/Resort 2011 season. The Grand Finale show featuring designers Gauri and Nainika renowned for their stunning creations was presented by Lakmé at a starry elegant extravagant evening.
The Ballroom of the Grand Hyatt Hotel was turned into a veritable Fantasyland as it came alive with butterflies and birds cutouts suspended from the ceiling. The backdrop of trees and snaking vines around the arched entry of the ramp along with the throbbing strobe lights set the scene for the fantastic show.
To the strains of the ABBA classic “I have a Dream”, Amrit Maghera descended from the ceiling reclining on a sliver of a new moon to open the opulent fashion presentation.
Gauri and Nainika the designing duo known for their glamorous Red Carpet collections dazzled the audience with 31 creations inspired by the colour cosmetic line Fantasy by Lakmé.
With stunning eye-catching creations and selection of elegant fabrics, colours, construction and silhouettes, the creative pair showed a breathtaking line of gorgeous evening wear with form fitting bodices that reflected the many moods of a woman. Unbelievable metres of diaphanous tulle, silk and French lace moulded with horse hair and can-can gave the outfits a surreal look. 
The five looks from the Fantasy collection by Lakmé which were created to flatter the beauty of women for the Summer/Resort 2011 season, started with the Sugar Plum Fairy in shades of pink, followed by the Snow Queen in rainbow hues, The Cloud Princess surrounded by blues and greens, The Wandering Butterfly who is nature’s child and finally Goddess of Gold surrounded by gold as she shimmers and shines.
Using the five looks Gauri and Nainika creatively combined their styling and presented cocktail dresses with spiraling drapes and textures in pastel shades of white, blue, green, pink and yellow. One shoulder lace ensembles, cocktail draped and frilled creations, taffeta pencil dresses, mermaid lace and tulle ensemble and the three final magnificent ball gowns in lace and satin would have been the envy of every queen and princess in the world. 

Megan and Carol - the dancers on stilts - thrilled the audience at the beginning, middle and end of the show with energetic numbers and ended with a performance of Swan Lake performed on the stilts that evoked a thunderous applause from the audience.
The Grand Finale was the entry of Lakmé’s six beautiful faces to the strains of “Over the Rainbow”. Amrit Maghera in a white rose gown, Shraddha Kapoor wore a net and silk dress, Lisa Haydon dressed in a white willpower petal mini, Vipasha Agarwal glided in a white gown, Indrani Dasgupta gorgeous in a mini and the new face of Lakmé, Liza Golden in a net and silk version.
It was a magnificent end to a fantastic Summer/Resort 2011 Lakmé Fashion Week as the fabulous Grand Finale by Gauri and Nainika inspired by Lakmé’s Fantasy Look will be the talk of the town for weeks.
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com

About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company  headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company  headed  by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com

For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045

1 comments:

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