Saturday, March 12, 2011

LITTLE SHILPA, MASABA AND SHIVAN NARRESH GAVE DIVERSE FASHION STATEMENTS FOR SUMMER RESORT 2011 AT LAKMÉ FASHION WEEK

 
LITTLE SHILPA CREATED A SENSATION WITH HER IMPRESSIVE HEAD GEAR AND JEWELLERY

Inspired by the 19th century book of poems titled Fleurs Du Mal (Flowers of Evil)  by Charles Baudelaire, Little Shilpa opened the show with a Fashion Film by her. Seven intricate head gear designs and stunning neckpieces amazed the audience. Aiming to portray a sense of deception, decadence and debauchery that moved from erotic melancholy through her designs, Shilpa gave feeling to form, and put her creativity to the ultimate test.

Glass spikes on the head with foliage arranged around them, floral motifs in bunches, bouquets of petals framed the faces, groups of orchids and scarves were draped and tied to perfection around the models’ shoulders while imposing necklaces with floral or abstract cutouts slowly moved down the ramp. The final entry, a giant glittering crystal queen’s crown on a base of multiple orchid shaped petals and a necklace with intricate pendants was an outstanding end to the show.

Little Shilpa’s creativity has always amazed the audience who await for the unexpected and the unusual from the designer; and at each show she has not disappointed her fans but excelled from presentation after presentation.

MASABA’S EARTHY COLLECTION REFLECTED HER HERITAGE AND STYLE

She always creates from the heart but for Summer/Resort 2011 Masaba’s collection called “Straight from My Soil” reflected the beauty of her culture and heritage. Inspired by the Masai Tribe, Masaba’s colour choice was daring and worked around the spectrum of hues as she drowned her creativity in the tones and dreamt up creations for the universal woman.

A fantastic mix of aqua, orange, shocking pink, cream and purple with touches of bronze came together for the arresting ikats and large polka dots. Her print preference was typically Masai with the “Foot” impression motif treading fashionably through the garments.

Keeping the silhouettes very contemporary, Masaba had colour blocking for the lean maxis and innovatively stitched lungi saris. There were giant black polka dots for draped capes, pre-pleated purple green sari, black tulip dress, animal print dhoti pants jumpsuit, shaded net full gathered skirt with embroidery, the cross over drape cover and finally the black with red polka dot net gown with key hole front and back necklines worn over tiny shorts that were impressive. There was style there was drama and there was a wonderful earthy rustic touch about the collection.

The look of the garments had the strong distinct Masaba influence which will make her buyers the cynosure of all eyes at any occasion.

SHIVAN & NARRESH SHOWED AN UTTERLY FEMININE TIMELESS HOLIDAY COLLECTION

Think of “Vanilla” and visions of a soft sweetness and innocence immediately leaps before the eyes. Here was a colour and theme which is relaxed and languid and that was exactly the fashion statement made by the talented designer duo Shivan and Narresh.

Fluid easy lines marked their collection for Summer/Resort 2011 at Lakmé Fashion Week. Ideal for lazy lounging at the beach or relaxing under the sun kissed palms; the “Vanilla” range had large scoops of the 1950s look combined with splashes of colour and comfortable styling all sprinkled generously with that touch of classic sophistication.

Maillots, swimsuits, tankinis, bikinis for pool time frolicking gave way to body suits, cool trousers, jackets, dresses, kaftans and finally a regal  long flowing gown  in two tone crepe had the ideal holiday feel. Accessorized beautifully with matching belts, multi coloured clutches, scarves, gorgeous jewellery comprising necklaces, chokers and even iPad covers; the duo presented the complete resort look that had an impressive international appeal.

For that ideal get away wardrobe anywhere around the world, Shivan Narresh have all the right options in style, colour and silhouette in or out of the water.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com

About IMG Reliance
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company  headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company  headed  by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com

For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045
E: jigna.shah@bm.com / neha.khetan@bm.com

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