Saturday, March 12, 2011

MANISH MALHOTRA ENDED DAY TWO AT LAKMÉ FASHION WEEK

MANISH MALHOTRA ENDED DAY TWO AT LAKMÉ FASHION WEEK WITH HIS FABULOUS SUMMER/RESORT 2011 COLLECTION 
SHOWCASING TRADITIONAL INDIAN CRAFTS

Manish Malhotra ensures that his collections are always a traditional blend of Indian crafts with contemporary touches. His sensational line ended day two at Lakmé Fashion Week for Summer/Resort 2011.

The 40 gorgeous evening wear creations for men and women were resplendent with the wonderful Chikankari work as well as Karshmiri embroidery especially created in Srinagar and Jammu which Manish is keen on reviving. Adding Rajasthani gotta borders to the swirling creations; Manish ensured his ensembles would be fit for a myriad occasions.

Using delicate summer shades of aqua, green, powder blue and ivory, Manish gave a striking look to women’s wear. Men’s wear created in beige, grey and navy had a choice of lush textures that ranged from tussore to brocade for the sharply tailored bundgala jackets teamed with either slim pants or Jodhpuri trousers.

Against a rustic background of ethnic motifs and ornate lamps hanging from the ceiling, the show opened with six bare chest male models draped in Kashmiri shawls or dressed in white chikan kurtas. The men’s wear collection of 20 creations that followed had an assortment of sherwanis, kurtas and sharply cut jackets with touches of Karshmiri craft or Lucknowi embroidery and teamed with churidars, Pathani or cowled salwars, slim trousers and Jodhpuri pants.

The 20 women’s creations were opulent and grand in nature as voluminous lehengas and kalidar kurtas in net with silver zari work glided down the catwalk. Layered and superbly crafted the floor length kurtas at times teamed with flared lehengas were a dream to behold. 3D rose embroidery, low sexy backs high collars shimmering badla work and zari motifs on net, and chikan work in innovative forms dazzled the audience. The final creation a magnificent tiered multiple fabric layered lehenga with a tiny choli with a silver embellished dupatta was a perfect end to a memorable show.

What an utterly wonderful power packed fashionable end it was to the second day of the Summer/Resort 2011 season at Lakmé Fashion Week by Manish Malhotra the Fashion Emperor of Bollywood.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com

About IMG Reliance
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company  headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company  headed  by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com

For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045

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