Tuesday, March 15, 2011

PRIA KATARIA PURI RECREATED THE MAGIC OF MARRAKESH FOR SUMMER/ RESORT 2011 AT LAKMÉ FASHION WEEK


























March 14, 2011, Mumbai: “Marrakesh”, a dream summer resort destination for the jet setting fashionistas, turned into an inspiration for Pria Kataria Puri for her Summer/Resort 2011 collection at Lakmé Fashion Week.

An expert at creating holiday wear with exotic prints, Pria’s Moroccan mélange of colours gave that vintage textile feel to the collection. The colour story was dramatic with a generous play of off white, yellow, orange and apple green creating a romantic rainbow with teal green, teal pink, burgundy, navy and of course black which is the colour of the night.

Working around her favourite silhouettes that gracefully moved from kaftans, maxis, tunics, dresses, blouses and saris, Pria added that glamorous touch of glitter with local mirror work and crystals along with large doses of silk tassels and unique Arabesque prints.

The fabrics were rich chiffons, silk, crepe, georgette; satin, velvet, jersey and tulle which gave the seductive touches to the daring breezy beach wear creations.

In a fast paced show and keeping in tune with the season, Pria opened with a red bikini and a sheer printed cover. The resort look continued throughout as a line of the most colourful kaftans in varying lengths floated down the ramp with silver embroidery at the waist, neck or yokes; while tassels were used to decorate the hemline, sleeves, neck, collars and even the ankles of the shoes.
 
The stunners were the mustard satin shift; the halter asymmetric toga with crystal collar, the black printed mini with extended shoulder frills, the dazzling silver embroidered green kaftan, orange satin one shoulder gown, the dramatic black mini with embellished bodice, followed by the tiny crystal bikini.

Two saris in green and black with tiered petticoats and tiny crystal cholis added that ethnic touch to the collection.

The show stoppers were the vibrant celebs – Namrata Barua-Shroff in a crystal encrusted gown and Perizaad Zorabian-Irani wearing a silver mini.

With colours that were dramatic and silhouettes that had that perfect touch of resort glamour, Pria Kataria Puri’s “Marrakesh” collection was undoubtedly the ideal fashion destination wardrobe.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com

About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company  headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company  headed  by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com

For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045

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