Saturday, March 12, 2011

THE TRIO OF JELIN GEORGE, PAM AND ARCH LONDON AND SABBAH SHARMA PRESENTED A MIX OF FASHION AND STYLE FOR SUMMER/RESORT 2011 AT LAKMÉ FASHION WEEK


JELIN GEORGE RECREATED A ROMANTIC FAIRY-TALE COLLECTION

Jelin George, the romantic, dreamt of her Prince Charming as she created a stylish fairy-tale collection for Summer/Resort 2011 at Lakmé Fashion Week. With luxurious silhouettes reflecting the beauty of the 1940s and 1970s that were worn by sexy Hollywood stars like Clara Bow, Jelin’s look was seductive but with a minute hint of masculinity in the silhouette.

Cleverly using colour blocking as the highlights for her collection; Jelin played with sensuous cotton, silk and georgette and added on some figure hugging touches to mould the garments. Pencil skirts with flouncing waist layers, red pants teamed with cream chiffon covers, cute hearts appliquéd on white pants, tailored jackets with striking cut away backs and slim skirts with tiny bows were the Cinderella like creations. The final silk rust hooded dress with embroidery was the mysterious end to a fun trendy line.

Here was a collection that will appeal to the graceful damsels in search of their true loves.

PAM AND ARCH LONDON CREATED MAGIC ON THE CATWALK WITH THEIR FEMININE SEXY COLLECTION FOR SUMMER/RESORT 2011

Light and life and the warmth of summer days filled with sunshine was the inspiration that added a perfect touch for the prêt line by the very talented UK based duo Pam and Arch London. Prints dazzled on the ramp in graphic geometric forms with hints of the spectacular Northern Lights colour palette that exploded into a psychedelic rainbow over the ensembles. Simple silhouettes, hemlines that stayed above the knees, prints that were a blitz of floral bouquets, all made the collection very practical yet immensely eye-catching.  Shifts and sheaths in clinging silk jersey had a variety of detailing like cutaway shoulders, tasseled hemlines, halters, draped side sarongs, cowl front and back necklines and angular bodices.  For that ready-to-wear Summer/Resort look, the designing duo Pam and Arch London have the ideal offering which will thrill women around the globe.

SABBAH SHARMA’S BOHEMIAN FASHION RHAPSODY WAS A STRIKING COLLECTION FOR SUMMER/RESORT 2011

She called her collection “Tempestivitas” which symbolized timeless happiness. Sabbah Sharma’s inspiration was the neo classical artist and illustrator Mucha who featured feminine women. It was  attribute to the new age women as Sabbah unfolded a series of pretty dresses, sleek pants and shorts, exciting skirts and smart jackets with controlled glitter.

Using a fusion of delicate fabrics like cotton, silk, flat chiffon, georgette and spun silk, Sabbah added summer tones like white, yellow, pretty pink, juicy orange, earthy green and blue, along with tender beige and moss grey. While the silhouettes were crisp, the designer added geometrics and some quirky embroidered fruit motifs. The look that Sabbah created had that elevating stain glass touch with bits of cutwork.

The grey embroidered trapeze dress, the stain glass maxi and vest, the fruit collection of shorts, cape, jacket, pants, jumpsuit and dress and the luxurious yellow georgette maxi with the front cowl were utterly romantic ensembles that formed a perfect melody on the catwalk.

Showstoppers were the handsome dashing Bollywood star Tushar Kapoor escorting the stunning Preeti Desai ex Miss Great Britain in a swirling blue long skirt over shorts dress 

The “Tempestivitas” collection by Sabbah Sharma had all the discreet glitter and great styling which will appeal to the female jet setter of the 21st century.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com

About IMG Reliance
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company  headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company  headed  by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com

For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045

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